Description We're looking for an exceptional Propositions Manager to join our thriving Marketing team. The Propositions Manager will be responsible for evolving our proposition during a period of unprecedented change in the motor industry, and a transforming business. This is a unique opportunity to help shape a new function in a truly customer-first organisation. Your work represents one of the clearest expressions of our purpose. You will: Define the opportunity: You will design new propositions (and evolve existing propositions) based on customer needs and aligned to brand, CX and business objectives. You will work with Insights teams to understand customers' deep motivations and the changing market landscape. You will commission research, analyse key business metrics and investigate customer pain points. You will translate these insights into segment-specific strategies. You will develop propositions that consistently deliver value to our customers, over and above the functional benefits of the product itself. Design the proposition: You will use a variety of proposition development techniques to create concepts which address customer needs, differentiate the brand and help achieve sustainable competitive advantage. You will assess and refine concepts based on feasibility, value, effort, and appeal. You will lead ra...
