Shopper Marketing Manager – 12 month FTC
Arla House, Leeds
Hybrid working pattern
We are currently looking to recruit a Shopper Marketing Manager to join our Commercial team at our head office in Leeds. In this role you will report to the Business Unit Director.
Benefits
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Competitive salary (salary discussed at application stage)
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26 days holiday & Bank Holidays
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Bupa Healthcare
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Variable pay bonus scheme
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Pension contribution matched up to 6%
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Hybrid and flexible working
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4 x annual salary life assurance
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Free to use onsite Gym
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Free On-site parking (with electric charging points)
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Access to discounted products in our Staff Shop
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People agenda commitment to training and development
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Flexible Benefits- buy up to 5 days annual leave, reward gateway scheme- discounts with various retailers via my benefit platform.
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Working in a flexible, inclusion focussed culture
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Opportunity for International travel
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Most importantly - Cheese hamper at Christmas!
What will the role look like?
As Shopper Marketing Manager you will work with our customers to maximise the value of our shopper investment and ensure that Arla is at the forefront of Shopper Marketing. Within this role you will develop and drive Shopper Marketing plans for Arla’s brands, creating the direction and delivering the most effective mechanisms to convert shoppers into buyers, aligning the shopper marketing Convenience channel strategy to key commercial objectives.
Responsibilities
Some of your key responsibilities in this role will include:
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Developing mission-based shopper marketing plans across the Arla portfolio to support the delivery of supplier plans and brand strategies
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Tailoring of omni-channel activation plans to ensure retailer distinctiveness
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Delivering best in class NPD launches to accelerate Arla’s growth ambitions
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Securing internal alignment (category / brand) to drive the shopper agenda and build engagement internally with key stakeholders such as marketing and commercial
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Conducting holistic performance reviews of shopper campaigns to influence strategy development and delivery of improved ROI ensuring customer and shopper insights are captured.
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Managing shopper marketing budgets to ensure commercially effective delivery of shopper plans, including negotiating the best cost for media and agency fees
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Coordinating Brand Planning Days and development of Shopper execution ideas
Who are you?
The ideal candidate will have:
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Relevant experience working within manufacturing/FMCG within a marketing or account management discipline.
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Demonstrated experience working with brands (activation execution/brand/media experience).
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Strong commercial understanding and mindset
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Excellent planning skills with the ability to manage multiple projects simultaneously.
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Innovative thinking
Candidates should demonstrate a passion for shopper marketing and its role within the marketing mix. Integral to this role is personal drive and the ability to work independently demonstrating strong interpersonal and relationship building skills.
Things We’d Love To Tell You About Arla
We are a farmer- owned cooperative. That means we are committed to partnering with farmers so they are guaranteed a fair price for their milk.
We experimented with poo powered trucks (google it- you won’t regret it), and built the world’s first ever 100% carbon neutral dairy. All as part of our ongoing commitment to combatting climate change.
We are the producer of Lurpak, one of the world’s most iconic butter brands.
We are a Danish business, operating across the UK, Europe, Asia, The Middle East, North America, South America and other regions across the globe
Next steps
Please apply directly or reach out to Olivia Pine, Talent Partner at Arla Foods, with any questions. The closing date for this position is the 6th December 2024 only CV’s sent in via this link will be considered.
We have a purpose for Good
At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?
Please note we are not partnered with any recruitment agencies for this role. We kindly ask that recruitment agencies do not submit CVs on behalf of candidates for this role, as these CVs will not be considered under the agency ownership and if Arla does progress with any such candidate, this will not amount to acceptance of the agency’s terms. We encourage interested individuals to apply directly through our official channels
