Marketing Manager

Greg O'Hanlon International Ltd • Full-time • Cork, Cork County, Republic of Ireland • £43 - £51 / year • 1m ago

Company

Our client is a globally recognised name in animal nutrition. For more than 30 years their natural range of premixes are being used to support animal health and improve the performance for sustainable and profitable livestock production. They have a particular focus on the pig and ruminant areas.

Opportunity

As the Marketing Manager, you will interact closely with third-party marketing agencies including PR, digital marketing and design, bringing marketing campaigns to life. You will have a proven track record in marketing management and will work with colleagues from across the organisation to ensure marketing activity and messages are consistent with the company vision, values and priorities.

Responsibilities

To develop and implement a clear, compelling and customer-centric marketing strategy for the company:

Ensure their why, what and who are clearly communicated across all marketing platforms
Own the branding of the business and the product portfolio
Conduct market research to aid new market entry and new product launches
Coordinate and develop all marketing activities e.g.;
- - Product Launches
  - Website
  - Social Media platforms – Blogs, Tech Reports, Customer Testimonials, etc.
Collate data from trials and peer reviewed papers and develop into compelling value propositions.
Develop marketing collateral with consistent messaging focused on markets and species
Provide tailored sales presentations and materials which ensure return on investment is clearly communicated to the target customer
Coordinate and plan the execution of high-profile events, tradeshows and sponsorships
Responsibility for Marketing department input to CRM.

Candidate Requirements

Ideal candidate will have both a relevant Agriculture background and Marketing qualification.
Minimum of 4 years' experience in an Agri related marketing role preferable.
Ability to travel occasionally to trade fairs and other marketing-related reasons.
Excellent presentation skills.
Works independently.
Strong IT skills.

Remuneration

Indicated salary band is in the range of €50-€60k+ and will include a bonus component and pension. Please do not hesitate to get in touch with us at Contact Email or feel free to text or call Greg O’Hanlon on Contact Telephone, for further detail. To apply, please submit your resume and cover letter detailing your qualifications and relevant experience