Do you want to play a pivotal role in driving the performance of an iconic branded portfolio in the seafood industry? Are you passionate about developing and positioning a brand with over 160 years of heritage, committed to innovation, sustainability, and bringing natural nutrition to people’s lives? The Advocate Group is proud to be exclusively representing John West , the UK’s leading fish brand, and part of the global seafood leader, Thai Union. John West’s mission is to deliver the finest fish products that are packed with natural protein, nourishing generations with high-quality, sustainable food that fuels their everyday lives. Key Responsibilities: Develop and execute strategic brand marketing plans for John West’s branded portfolio, continuing the legacy of a brand trusted for quality since 1857 Collaborate cross-functionally with brand, digital, and insights teams to enhance consumer engagement and brand performance Identify opportunities for product innovation and differentiation, staying true to John West’s pioneering spirit Manage the marketing budget to optimise campaign effectiveness and ROI Lead and mentor a Brand Manager, fostering a collaborative and high-performance team environment Analyse and report on marketing performance, ensuring alignment with the brand’s sustainability and innovation goals The ideal Marketing Manager will combine strategic vision with hands-on execution. This role is perfect for a seasoned Marketing Manager seeking a new challenge or a Senior Brand Manager ready to lead a brand that continues to shape the future of sustainable seafood. If this opportunity excites you, I’d love to hear from you For more details or to discuss how we can support your career, please get in touch with John, or click “Apply Now” to be considered. The Advocate Group are the exclusive talent partner for this appointment. All direct or third-party applicants will be forwarded to The Advocate Group for processing. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.