Head of Digital Marketing Location : Leicester, Hybrid options available Are you ready to lead a dynamic, growth-focused team in an innovative ecommerce environment? At Get Laid Beds, we’re on a mission to scale our brand to new heights. From expanding into exciting new markets to launching innovative products and enhancing our user experience, the opportunities are boundless. We’re a proud British manufacturer of handcrafted, made-to-order wooden beds, offering premium, sustainable luxury at an affordable price. Our story is built on craftsmanship, sustainability, and customer-first principles. Now, we’re searching for a Head of Digital Marketing to join our senior leadership team and play a pivotal role in shaping the future of our online presence. Why Join Us? Impactful Leadership: Lead an experienced team of marketers eager to innovate and drive success. Exciting Growth Potential: Be at the forefront of our mission to expand into new territories and reach new audiences. Aligned Strategy: Work creatively within brand guidelines to deliver impactful digital campaigns. Premium Product: Represent a high-quality brand known for its unique, handmade, sustainable beds. Supportive Culture: Join a collaborative, innovative, and supportive work environment that values creativity, sustainability, and a customer-first approach. Your Role As the Head of Digital Marketing, you will: Define and execute strategic Digital Marketing plans to accelerate online sales and revenue. Lead and inspire the marketing team, aligning their efforts with the company’s growth objectives. Manage the Marketing budget, ensuring maximum ROI for campaigns and initiatives. Oversee all digital marketing channels, including SEO, PPC, social media, and email marketing, driving traffic and conversions. Continuously optimise our website for an exceptional user experience. Use data-driven insights to identify growth opportunities and inform decision-making. Collaborate across departments to ensure seamless customer satisfaction and retention. About You We’re looking for a seasoned Digital Marketing leader who brings: Proven experience leading ecommerce teams in a high-growth, £10M+ turnover retail environment. Expertise in ecommerce management, digital marketing, and driving customer acquisition strategies. Advanced knowledge of SEO, PPC, social media, and email marketing. A results-driven mindset, with a strong track record of achieving sales, traffic, and conversion goals. Exceptional leadership skills, with a passion for developing and mentoring talented teams. Expertise in retail calendar campaign management Analytical expertise, with experience leveraging tools like Google Analytics to inform strategy. Your Impact Drive growth across all ecommerce KPIs, including traffic, sales, and conversion rates. Deliver engaging, high-ROI digital campaigns that position Get Laid Beds as a leader in our market. Create a seamless, engaging user experience that delights customers and builds loyalty. Benefits Competitive salary. Flexible working options (hybrid model). Generous staff discounts on our products. A supportive and innovative team environment. What’s Next? If you’re ready to lead a premium brand on a journey of growth, we’d love to hear from you. Apply Now! Together, we’ll create handcrafted dreams, one bed at a time.
