Selfridges is a renowned department store chain, known for its luxury retail offerings and innovative shopping experiences. Established in 1908, it has become a staple in the UK retail landscape, offering a wide range of products from fashion and beauty to home and technology.

Selfridges has made significant strides in sustainability, aiming to transform the retail industry through its Project Earth initiative. This ambitious project focuses on three key areas: transitioning to more sustainable materials, exploring new business models, and challenging mindsets to change the way we shop.

As part of its commitment to sustainability, Selfridges has pledged to achieve net-zero carbon emissions by 2050. The company is actively working to reduce its carbon footprint by implementing energy-efficient practices across its stores and supply chain. Additionally, Selfridges is committed to reducing waste and has introduced a range of services to promote circular fashion, such as rental, repair, and resale options.

Selfridges has received recognition for its sustainability efforts, including being awarded the title of "World's Best Sustainability Campaign" at the World Retail Awards. The company is also a signatory of the Fashion Pact, a global coalition of companies in the fashion and textile industry committed to environmental goals.

Despite these efforts, Selfridges acknowledges that there is still much work to be done and continues to explore innovative solutions to further enhance its sustainability practices. The company regularly publishes updates on its progress and challenges, demonstrating transparency and accountability in its journey towards a more sustainable future.